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Roca Showroom
Date
2018
Location
Gopalapuram, Chennai
Project type
Commercial - Showroom
Role
Architect
The Big Idea
Zoning and circulation as the key to a showroom space
Project Brief
The Roca showroom called for renovation of their existing space. The problem statement was displaying all their products in a compact 1000sqft space.
Our focus was in the design of different pieces of display systems and also a clear navigation through the showroom, delivering an ease to the customers who walk in.
The material palette of darker neutral backdrops with bold white and wooden display systems captured the eyes and made the space look more voluminous. The products tags with descriptions guided people in purchase.
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